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Little Falls, 1941


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Colorized by Jordan J. Lloyd
based on an original negative nitrate by John Collier Jr.
License this Image

  • Collectible giclée fine art print;
  • Hand-printed in England, with individual embossing;
  • Ships with a Certificate of Authenticity;
  • Guaranteed archival quality for over a century;
  • Each sale directly supports the artisan;
  • Global shipping available;
  • Listed dimensions include a white border for easy framing


Taken October 1941, Little Falls, New York, United States
(Library of Congress)

"Collier's brilliant shot captures a car transport from the Eastern Auto Forwarding Co. from Buffalo, New York stopping over to fill up for gas. To the left of the Dodge COE (Cab Over Engine) truck in Eastern's distinctive livery is a Wayne 60 Series gas pump rolled out during the early 1930s, characterised by its arched top detail over the dispenser dials. The main pump on the right is a Bowser 575, a newer generation of computing gas pumps introduced in 1937.

The transport is carrying two brand new Dodge W-Series trucks which came out in 1941, characterised by its distinctive art-deco inspired grille. In many of the examples I've seen, the W-Series was painted in a two-tone colour scheme. My rendition samples the actual Dodge stock production colours from 1941. I began trying to map where each colour is, as the shades of grey are quite close together in the original.

After doing a few passes, I realised the transport wasn't looking right, so I remapped it out using Collier's other photograph from the same sequence, which showed the different areas of the truck more clearly. Richfield Oil Company from California operated until 1966 where it merged to form ARCO, which still operates over a thousand locations across the United States today. Petrol globes served as both an advertisement and a beacon to car owners who wished to refuel. The owner of the gas station would likely re-paint over the pump to match the brand colours of gasoline provider to save money."

– Jordan J. Lloyd

This historical photograph has been meticulously researched and rendered into colour from a black and white original by a skilled artisan, continuing a craft tradition that has existed since photography began.


"Car transport filling up with gas at Little Falls, New York."

Our prints come in popular sizes with a white border for easy framing.

S – 23 × 23 cm / 9 × 9 inches
M – 32 × 32 cm / 12.6 × 12.6 inches
L – 50 × 50 cm / 19.7 × 19.7 inches
XXL – 91 × 91 cm / 35.8 × 35.8 inches

Presented on 315gsm Hahnemühle Photo Rag® Baryta; a pleasantly warm, pure cotton paper with subtle texture, providing excellent reproduction of colour and detail, deep blacks, and perfect contrasts. More information about our prints can be found here.
‘Made–to–Order’ colorized fine art prints, proudly produced in St. Leonards, East Sussex, England. This is a derivative work. Photographs for illustration purposes only. Please note that all giclée art prints are currently supplied unframed. More information about shipping and returns can be found here.