General Merchandise, 1940
- Collectible giclée fine art print;
- Hand-printed in England, with individual embossing;
- Ships with a Certificate of Authenticity;
- Guaranteed archival quality for over a century;
- Each sale directly supports the artisan;
- Global shipping available;
- Listed dimensions include a white border for easy framing
ABOUT THIS IMAGE
Taken June 1940, Pie Town, New Mexico, United States
(Library of Congress)
"Throughout June 1940, FSA photographer Russell Lee stayed in Pie Town, New Mexico, documenting every day life and the community. The photographs, many of them in genuine colour, have become an iconic series of photographs. It continues to astound me how intensely garish and saturated colours are in the 1940s, particularly on the near ubiquitous advertising for tobacco of various kinds. For this photograph, I had something I usually don't have access to, which is a genuine genuine Kodachrome colour picture taken of the same location, also by Russell Lee. The inside of the store was technically challenging to do, finding the right amount of saturation for something that appears nearly black. Doing all the food tins gave me a headache."
– Jordan J. Lloyd
THE MAKING OF GENERAL MERCHANDISE, 1940
"Farmer entering the general store at Pie Town, New Mexico."
ABOUT RUSSELL LEE (1903 – 1986)Born in Illinois, United States, in 1936, Lee's original ambition lay in chemistry, obtaining a degree in chemical engineering from Lehigh University in Pennsylvania. During his time in Pennsylvania during the 1930s, Lee began photographing the state's coalminers and their working conditions. Hired by Roy Stryker's Farm Security Administration in fall 1936, Lee hit the road for prolonged periods, travelling throughout Texas and Mexico to capture the plight of tenant farmers, migrant workers and sharecroppers afflicted by the Great Depression. Lee's distinctive photography, including an extraordinary set in color of Pie Town, New Mexico, frequently appeared in LIFE, Look and Fortune magazines. As the United States entered World War II in the early 1940s, Lee would document the internment of Japanese Americans, before joining Air Transport Command, taking aerial and ground surveillance photographs. After the war, Lee moved to Texas to continue his work and teaching until his death in 1986.
ABOUT OUR PRINTS
LISTED SIZESOur prints come in popular sizes with a white border for easy framing. Small prints will ship in a stiffened envelope rather than a postal tube.
S (A4) – 21 × 29.7 cm / 8.3 × 11.7 inches
M (A3) – 29.7 × 42 cm / 11.7 × 16.5 inches
L (A2) – 42 × 59.4 cm / 16.5 × 23.4 inches
XXL (A0) – 84.1 × 118.9 cm / 33.1 × 46.8 inches