Skip to content
COVID-19 Update: Due to global lockdowns, we are batching our shipping for orders. Thank you for your understanding.
COVID-19 Update: Due to global lockdowns, we are batching our shipping for orders. Thank you for your understanding.

General Merchandise, 1940

$60.00
Size

Notify me when back in stock

Colorized by Jordan J. Lloyd
based on an original safety negative by Russell Lee
License this Image

• Colorized giclée art print, made in England 
• Printed on museum-grade archival stock
• Ships in a Tube


ABOUT THIS PHOTOGRAPH

Taken June 1940, Pie Town, New Mexico, United States 
(Library of Congress)

"Throughout June 1940, FSA photographer Russell Lee stayed in Pie Town, New Mexico, documenting every day life and the community. The photographs, many of them in genuine colour, have become an iconic series of photographs. It continues to astound me how intensely garish and saturated colours are in the 1940s, particularly on the near ubiquitous advertising for tobacco of various kinds. For this photograph, I had something I usually don't have access to, which is a genuine genuine Kodachrome colour picture taken of the same location, also by Russell Lee. The inside of the store was technically challenging to do, finding the right amount of saturation for something that appears nearly black. Doing all the food tins gave me a headache."

– Jordan J. Lloyd

Original Caption

"Farmer entering the general store at Pie Town, New Mexico."


THE MAKING OF GENERAL MERCHANDISE, 1940
PRINT SIZES

Our prints come in three popular sizes so you can frame them yourself.

LISTED SIZES

M – 12”× 16” inches (30.5 × 40.6 cm)
L – 16”× 20” inches (40.6 × 50.8 cm)
XXL – 30”× 40” inches (76.2 × 101.6 cm)

PRINTED IMAGE SIZE

Please note that the Listed Sizes refer to the print stock which comes with a white border. The printed image sizes are:

M – 9 ½" × 12 ½" (24.1 × 31.8 cm)
L – 12 ½" × 16 ½" (31.8 × 42 cm)
XL – 26" × 34" (66 × 86 cm)

Please note that all giclée art prints are currently supplied unframed.

THE SMALL PRINT

Proudly printed by the Silverhill Press, an independent printer based in St–Leonards–On–Sea on the south coast of England. More information about our prints can be found here.

This is a derivative work. Photographs for illustration purposes only.